The Trump Organization is making another bold move into the cryptocurrency world—this time by allowing buyers to use digital assets to purchase high-end residences in its $1 billion development in Dubai. This announcement marks the latest chapter in the Trump family’s growing engagement with the crypto economy.
Set to rise in the heart of Dubai, the Trump International Hotel and Tower will feature ultra-luxury apartments, a branded hotel, an exclusive clubhouse, and what is being touted as the world’s tallest swimming pool. Once completed, the development will accept cryptocurrency as a form of payment for its residential units.
Eric Trump, speaking to The National in the UAE, praised Dubai as a global financial hub. “Dubai has become a beacon for international investment,” he said. “It’s a magnet for people from Europe, Asia, Africa—everyone wants a stake in what’s happening here.”
Residences in the Trump tower will be priced between $1 million and $1.3 million for three- and four-bedroom units. Two lavish penthouses will command a staggering $20.4 million each. While completion is still about five years away, the decision to incorporate crypto payments underscores the Trump brand’s continued alignment with digital finance.
This isn’t the family’s first foray into the UAE property market. The Trump Organization already partners with Damac Properties, the major Gulf-based developer, on two luxury golf projects. But the tower project represents a broader vision that fuses real estate and emerging financial technologies.
The decision to accept crypto payments also ties into the Trumps’ expanding crypto profile. The family has dipped into NFTs, backed meme coins, and taken on prominent advisory roles in crypto ventures. President Donald Trump has publicly supported cryptocurrency in recent months, calling for more industry-friendly regulation in the United States. Meanwhile, Eric Trump has become increasingly visible within the crypto ecosystem.
Recently, Eric joined Japan-based Metaplanet as a strategic advisor, with the company citing his understanding of hospitality and the Bitcoin community. He is also scheduled to appear at the major blockchain event Token2049 in Dubai, where he will speak on a panel hosted by crypto entrepreneur Justin Sun.
However, Dubai’s embrace of cryptocurrency and foreign investment comes with a layer of controversy. Investigative reports have long pointed to the city’s real estate sector as a destination for illicit money flows. A 2023 leak of property records revealed widespread ownership by individuals linked to organized crime, money laundering, and international sanctions, according to the Organized Crime and Corruption Reporting Project (OCCRP).
Despite these criticisms, Dubai continues to market itself as a crypto-forward city. The emirate’s openness to blockchain innovation and financial deregulation has attracted major global investors, tech companies, and now, the Trump brand.
With this development, the Trump family solidifies its position not only in luxury real estate but also as one of the highest-profile American families to openly embrace cryptocurrency as part of its business model. As digital assets become increasingly woven into the global economy, the Trumps appear eager to ride the wave—both in the U.S. and abroad.